Kansas Official Travel Guide
Written and produced by the travel experts of People Inc Travel Content Studio, the guide is an eye-catching high-quality print and digital piece reaching over 350,000 consumers.
Kansas Tourism’s Official Travel Guide delivers the best of Kansas to interested travelers who contribute billions to the State’s economy.
All Kansas, cover to cover.
Road Trip Itineraries
Hidden Gems
Must-Visit State Attractions
Historic Landmarks
Arts and Culture
Where to Eat & Stay
State Parks Guide
Outdoor Recreation
A message goes in here.
Inside the Guide
Your advertising message will be seen by over 350,000 consumers across multiple touch points.
Visibility and Distribution
275,000 high-quality printed copies distributed at Kansas Travel Information Centers, welcome centers, direct mail, trade shows and events.
bonus 75,000 print copies distributed to People Inc magazine subscribers in select titles such as Midwest Living, Better Homes & Gardens and REAL SIMPLE.
Digital Edition of the guide with live links on TravelKS.com and MidwestLiving.com
As an advertiser, your brand will be intrinsically part of a strategic promotional campaign across People Inc properties, including e-blasts, in-magazine promotions and more.
Impact on travel planning
Kansas Official Travel Guide
83%
reported a more favorable opinion of Kansas as a travel destination after reading the guide
Ad Space + Materials Due
August 14, 2026
2027 Rates
and deadlines
Published
November 2026*
Total Distribution
350,000*
Ad Size
Net Rate
Full Page
$7,542
$4,318
$3,241
$1,924
½ Page Horizontal / Vertical
¼ Page Vertical
⅛ Page Vertical
$7,165
$4,101
$3,080
$1,828
Premium Positions
Net Rate
early-bird discount
Back Cover
Inside Front Cover
Inside Back Cover
Special Section Placement
$9,464
$8,578
$8,578
$8,400
$8,991
$8,149
$8,149
$7,979
early-bird Discount
Be Seen by thousands of followers
as they search for things to do in the state. Listings are a cost-effective way to advertise in the Travel Guide—and you can stand out with a Highlighted Listing.
All listings or edits must first be submitted through TravelKS.com/industry. After you add or update your listing on the website, you will have the opportunity to submit your printed Kansas Travel Guide listing. All listings must be paid in full to be included in the guide.
Showcase Your Destination/ Organization with a Highlighted Listing
To request an account or receive your website login, email Jordan Roemerman
Rates
Net Rate
Early-Bird Discount
Highlighted Listing
Listing
$140
$100
$120
$80
All invoices will be sent after November 1. Payments due by May 13.
Commit to advertising before June 1, 2026 and receive a 5% discount.
*Dates and circulation subject to change.
Director Brand Partnerships
Sample layout only. Layout subject to change.
2027 Listing Due March 31, 2026
By The Numbers
Kansas Tourism
visited Kansas in 2024
38.4 Million Travelers
generated in state and local taxes
$843 Million
in visitor spending
$8.2 Billion
supported
91,562 Jobs
Source: Economic Impact of Tourism in Kansas 2024 by Tourism Economics
Source: Kansas Official Travel Guide 2024 Reader Survey
were inspired to plan a trip to Kansas after reading the guide
72%
plan to save the guide for future travel planning
58%
For More Information Contact...
Early Bird Period January 1 - February 28
GEneral Period March 1 - March 31
815-341-7969
kim.sommerfeldt@people.inc
Kim Sommerfeldt
Marie Lane
515-284-3423
marie.lane@people.inc
Production director
reported a more favorable opinion of Kansas as a travel destination after reading the guide
83%
were inspired to plan a trip to Kansas after reading the guide
72%
All invoices will be sent after November 1. Payments due by May 13.
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